End of recession makes little difference to donation plans, survey indicates

Almost 70 per cent of consumers are no more likely to give now than they were a year ago

Only 7 per cent of the public are more willing to donate to charity than they were 12 months ago when the country was in recession, according to a new survey.

Sixty-eight per cent of the 2,000 respondents to an online poll carried out by The Data Partnership last month said they would not be more willing to donate to charity now than they were during the recession. The remaining quarter said they did not know.

The survey also asked participants to choose their least favourite form of approach by charities from a suggested list. Telemarketing was the least popular, with 29 per cent of votes, closely followed by contact on the high street, at 26 per cent.

Approaches using social media, such as Facebook or Twitter, received the least resistance, with 1 per cent of respondents saying it was their least favourite form of approach.

However, 63 per cent said they would not join a charity’s Facebook group.

Respondents were offered the chance to win a prize for completing the survey.

Ruth Stokes recommends

The Data Partnership

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