The prestigious awards scheme from Third Sector, PRWeek and Campaign that recognises the best good-cause campaigns has returned, with new categories for creative excellence, digital and social prowess, and the use of celebrities and influencers.
The Campaigns for Good Awards, which debuted last year, are open to agencies, brands, public sector organisations, charities and NGOs.
The awards are an opportunity for agencies to prove their ability to produce creative and effective good-cause campaigns for clients, and for brands to showcase their corporate social responsibility. Charities, NGOs and public sector bodies can also demonstrate their credentials for executing successful campaigns.
There has been a rise in "cause marketing", particularly by brands that want to position themselves as a positive force in society.
This year there are categories focused on environmental causes, health, equality & inclusion, public awareness, fundraising and advocacy. Agency of the Year and Brand of the Year will be up for grabs, and there are three new specialist categories:
- Best Use of Creativity
- Best Use of Digital/Social Media
- Best Use of Celebrity and/or Influencers
The standard entry deadline is 5 March. Entries submitted after 5 March, but before the late-entry deadline of 19 March, will be subject to a late entry fee.
Click here for more information and to enter the Campaigns for Good Awards. You can also contact Olivia Petty at firstname.lastname@example.org or call her on 020 8267 4049.