The National Society for Epilepsy has hired Citigate Technology managing director David Josephs to a newly created post of director of external relations.
He will lead a team of 30, pulling together fundraising, communications and information services.
The timing of the appointment is described as "critical" as the charity faces challenges on several fronts. The first is a newly launched £1.5 million appeal to buy a new MRI scanner to push research to new levels.
The society is also poised to embark on a major programme of redevelopment with costs expected to reach up to £20 million to meet the demands of the National Care Standards Act 2000. This lays down new minimum standards of residential care.
A seasoned lobbyist, Josephs arrives as the Government relaxes measures in the act which came into force in April. He is expected to champion the society's belief that care homes should "remain at the forefront of epilepsy care".