Equality charity Kairos in Soho changes name to Centred

The old name caused confusion, whereas the new name is 'grounded and emotive', says chief executive Jane Standing

Jane Standing [credit: Michael Cheetham]
Jane Standing [credit: Michael Cheetham]

Kairos in Soho, the equality charity, has changed its name to Centred.

The charity, which runs events and heritage activities and provides opportunities for volunteering, particularly among lesbian, gay, bisexual and transgender people, said it made the change because its old name was often misinterpreted or misspelled.

Kairos, a Greek word meaning 'the right or opportune moment', has been used as a name for religious activities and retreats.

Jane Standing, chief executive of Centred, said the charity had problems with its name being shared with other organisations."Kairos in Soho was complicated by the religious meaning, which related to our early days, when we were linked to the Methodist Church," she said. "Centred is no longer a spiritual or religious organisation."

She said that the confusion caused difficulty for people searching for the organisation online.

Standing estimated that the overall cost of the rebrand, which took two years, was about £10,000, but said that using an in-house designer kept costs down.  

"The name Centred sounds grounded and is emotive," said Standing. "It embodies our equality principles and our commitment to work across a diverse lesbian, gay, bisexual, transgender and queer community."

The charity agreed on the name after a consultation with friends, stakeholders and funders.

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