The Equality and Diversity Forum rebrands as Equally Ours

The new branding was adopted to bring the charity's policy forum, research network and strategic communications programme under one brand

The Equality and Diversity Forum has rebranded with a new name and logo.

Equally Ours, which became the charity’s name today, is being adopted to bring the charity’s policy forum, research network and strategic communications programme under one brand.

The rebranding exercise cost the charity £6,450 for the logo and an extra £1,200 to register and in IT costs, a spokeswoman for the charity said.

The spokeswoman added that the charity wanted to have a more public-facing brand to develop its long-term strategy.

The charity’s long-term strategy is focused on dealing with hate crime, "winning hearts and minds on human rights" and promoting equality and human rights after Brexit.

The Q and O of the logo are connected to communicate unity, collaboration and inclusiveness, the spokeswoman said.

Ali Harris, chief executive of Equally Ours, said: "We’re living in extraordinary times. Our new brand needed to paint a confident picture of a different sort of society: cohesive, hopeful and strong. One where we can all contribute and flourish, whoever we are. A society that’s equally ours."

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