Unicef has joined with international child protection campaign group Ecpat and the World Tourism Organisation to launch a code of conduct for the US travel industry, to protect children from commercial sexual exploitation.
Ecpat introduced a similar code in the UK in 2001, and Thomson Holidays, First Choice, and Gambia Experience have signed it, pledging to educate their travel reps about child sex tourism in hotspots such as Thailand.
"The travel industry is critical in the fight against commercial sexual exploitation," said Carol Bellamy, executive director of Unicef. She added that travel agencies that adopt the code would "attract consumers who are looking for ethical travel operators".
Around 50 US tour operators will implement the code.