The survey asks participants to reveal details such as their top three fundraising techniques, how they usually communicate with donors and whether queries into how donations are being spent have increased. It also asks how respondents think fundraising income will change over the next year.
“It is about getting insights into how fundraisers in a number of European countries are thinking,” said Simon Collings, chief executive of the Resource Alliance. “It is enormously useful if you are a fundraiser to be able to compare your own judgements about where best to invest with those of your peers. It is also useful to be able to gauge how far the challenges you face, for instance in terms of IT systems, are typical of your sector.”
The results will be announced at this year’s International Fundraising Congress in the Netherlands in October.