Event fundraisers have a new addition to their reading lists - the newly published Event Fundraising Code. The Institute of Fundraising describes it as a one-stop shop for event fundraising because it combines best practice on planning and hosting a fundraising event and pointers to relevant legislation.
However, Megan Pacey, director of policy and campaigns at the institute, emphasises that the code should be read alongside separate guidelines on charity challenge events, such as outdoor events, handling of cash donations and lottery events.
- The new code aims to make events a positive experience for everyone.
- An initial analysis should consider the target audience and the venue, calculate a return on investment and avoid a clash with other events.
- Best practice and the law demand that your venue is accessible to all, but the code points out that attention to ethics should include consideration of the environmental impact of an event. It even suggests providing childcare.
- There is guidance on what sponsors can reasonably expect and a useful section called Contracts that lists everyone who could sue should it all go wrong - remember the recent YouGov revelation that one in three people would have no qualms about pursuing a charity through the courts should they hurt themselves at a fundraising event (Third Sector, 27 September).
- Section 2.7 of the code offers guidance on keeping track of finances. Tips include remembering to monitor income and expenditure against a budget, ensuring safe procedures for cash handling on the day and taking cash to the bank. And it's prudent to ensure at least two people are present when the cash is being counted.
- And should it all prove a bit much, the code also includes advice on how to cancel an event.