EveryChild will cease face-to-face fundraising in the UK

The international development charity says some of its in-house face-to-face team have transferred to the National Deaf Children's Society

EveryChild
EveryChild

The international development charity EveryChild has decided to stop face-to-face fundraising in the UK.

John Bines, director of fundraising at the charity, said the decision was part of a "change in long-term strategic direction".

Some members of EveryChild’s in-house face-to-face team have transferred to the National Deaf Children’s Society, which is expanding its street fundraising activities.

EveryChild declined to give precise numbers on how many had joined the NDCS or if any had been made redundant.

Bines, who signed up to be one of the Public Fundraising Regulatory Association’s first face-to-face advocates to publicly champion the use of the method, said: "As part of a change in long-term strategic direction, EveryChild has decided to cease face-to-face individual supporter recruitment in the UK.

"We are delighted that our timing has coincided with the NDCS’s decision to develop an in-house team and that so many of the team have joined them. We wish everyone at NDCS the best of luck with this new venture."

Mike Wade, director of fundraising and communications at the NDCS, said its new team of 30 fundraisers had started work this month in London, Birmingham and Leeds. He said "just over half" of these had come from EveryChild.

"When EveryChild decided to discontinue its face-to-face fundraising in the UK, we were fortunate in being able to recruit a number of its experienced staff and field recruiters," he said. "Both charities work to support disadvantaged children around the world and help them to reach their potential, so there was a natural fit.

"We remain committed to working in partnership with face-to-face agencies: they have given us fantastic service and will continue to do so. But the addition of the in-house team gives us the opportunity to expand, which the agencies could not offer."

The latest figures from the PFRA show that the number of people that signed up to donate to charity through street fundraising declined by 47 per cent in 2012/13, which was mainly put down to the closure of Gift Fundraising, which went into administration in February 2012.

More charities are turning to in-house teams to provide street fundraising. According to the PFRA’s figures, 58.2 per cent of all street sign-ups were made by in-house team in 2012/13, compared with 25.8 per cent the previous year.

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