Welcome to part 1 of 3 of our Marketing and Fundraising Innovation series where we will be discussing the latest and greatest innovations to help you tap into rapidly growing fundraising streams and how marketing can help you drive deeper engagement with your supporters.
The last two years have seen a digital revolution in how consumers engage online with the products and services they buy and the charities they support. Because of this behaviour shift, Salesforce.org research reports that 90% of marketers have changed their digital engagement strategy since the pandemic began.
So, why should charities look into the world of gaming and streaming for good, learn more about crypto donations, and create compelling online experiences to maximise donor engagement and retention?
In this Third Sector Insight webinar, in partnership with Salesforce.org, we take a deep dive into the latest digital tech trends and tactics that are shaping how donors engage with charities online and how ‘tech for good’ presents huge untapped opportunities for the Third Sector. Our panel of experts will discuss:
Livestream fundraising – VoIP and instant messaging platforms, such as Discord, Twitch and YouTube Gaming, are helping charities reach audiences in this growing space
Non-fungible tokens (NFTs) – Mainly used to sell digital artwork online with cryptocurrency, NFTs present opportunities for the Third Sector, as auctions often give a percentage of sales to a social cause. Some charities are even selling NFTs directly.
Cryptocurrencies: How to tap into the fastest-growing donor demographic and start accepting Crypto Donations at your charity
Web 3.0 – What is Web 3.0 and how could this new iteration of the World Wide Web impact non-profits in the future?
Customer experience – While these new tech opportunities are exciting, it’s important to get the basics right. Charities must offer the best customer experience, providing seamless ways to donate online.
