Ex-service personnel charity targets wider donor base

St Dunstan's, the charity that supports blind ex-servicemen and women in the UK, is launching a new fundraising strategy.

The charity, which has relied heavily on legacy donations in the past, will invest £3m over the next two years in a direct marketing drive to increase its regular supporter base and attract donors from a more diverse age range.

Direct marketing agency TDA will work on the new strategy and will produce the first campaign this autumn.

Helen Wenman, head of fundraising at St Dunstan's, said the charity had reviewed its strategy to meet a growing need for its services.

"We have gone from admitting 48 new 'St Dunstaners' annually in 1999 to well over 600 between 2007 and 2008," she said. "We need to support this ongoing growth with a shift in the emphasis of our fundraising strategy."

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