The NSPCC has appointed a former technology entrepreneur as its new fundraising director.
Simon Lande joins the charity as director of fundraising and engagement after spending 23 years running a digital quality management company that he founded. The company, ActiveStandards, was sold in December.
Lande, who will join the NSPCC on 2 May, takes over from the consultant Nigel Spencer, who has been covering the role since Paul Farthing left the charity in April last year.
A spokeswoman for the NSPCC said Spencer would remain with the charity until July to ensure a "robust handover".
Asked what fundraising experience Lande had, the spokeswoman said he raised significant funds for his business from start-up to sale.
"He brings valuable expertise to our senior management team of digital engagement and of building partnerships, both of which will be vital aspects of the way we fundraise and communicate with our supporters in future," she said. "He was appointed after a very competitive process."
She was unable to confirm before publication of this story whether he was a member of the Institute of Fundraising.
The NSPCC said Lande had volunteered for it through its Speak Out. Stay Safe programme, which helps primary school children talk about abuse, and had provided voluntary support for the development of Childline’s website.
Peter Wanless, chief executive of the NSPCC, said Lande would bring a huge amount of experience to the charity after his professional career and as a result of his voluntary work with the charity.
"His track record of building partnerships and digital engagement will bring valuable expertise to the charity and bring new focus to how we fundraise and work with our supporters," said Wanless.
Lande said he had seen first-hand the need for the charity’s services.
"So I am delighted and honoured to have the opportunity to work in this role and apply myself to such a worthwhile and essential cause, to make five million children safer by 2021," he said.
A spokeswoman was unable to confirm how much Lande would be paid but said the salary details of all its senior executives were published on its website and she expected that his would be available once he joined the charity.