Expert View: Advocacy - If you don't ask, you don't get

The Punch and Judy knockabout of Prime Minister's Questions often hits the headlines as a way of keeping score on how well the Government is doing. It's a weekly barometer of the political temperature for the chattering classes and copy fodder for journalists. But the effective use of a question can still reap enormous benefits for campaigners that go far beyond a few moments of sun in the media for your cause.

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