Expert view: Don't always rub their noses in it after a successful campaign

A few years ago, several supermarkets simultaneously 'discovered' that their consumers didn't want genetically modified ingredients in their shopping. The stores reacted to this realisation by ditching their GM own brands. No one would have guessed from the supermarkets' press releases that a long queue of campaign groups had been through their front doors to explain the issue and identify some of the unfortunate consequences of keeping 'Frankenfoods' on the shelves.

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