Face-to-face rules unclear, say fundraisers

Face-to-face fundraisers have highlighted a grey area in new rules on how they should introduce themselves to the public, according to the Public Fundraising Regulatory Association.

Face-to-face: "no real problems" with new rules
Face-to-face: "no real problems" with new rules

The new solicitation statements, which were brought in under the Charities Act 2006, require in-house charity fundraisers to inform potential donors that they are being paid for their work, while agency fundraisers must also reveal exactly how much they are being paid (Third Sector Online, 21 February).

However, Mick Aldridge, chief executive of the PFRA, said fundraisers recruited by agencies to work on behalf of particular charities were neither in-house nor agency fundraisers, so were unsure whether they must reveal their salaries. Aldridge has been encouraging fundraisers to ask the Office of the Third Sector to clarify this confusion, through the consultation on charities' reactions to the guidance that ended on 31 May.

It had been expected that agency fundraisers would find the guidelines most problematic. But Aldridge said agencies had actually welcomed them. "One or two agencies have even said that their staff prefer the new longer form because it allows them to demonstrate how donations break down into investments in donor acquisition and service delivery growth," he said.

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