The Family Holiday Association will widen its remit and expand its range of products and services following a strategic review.
It hopes to forge closer links with other third-sector organisations to develop campaigns designed to tackle the broader problem of family poverty. Before the review the charity had concentrated on providing individual disadvantaged families with holidays.
"We're taking a serious look at how we monitor and evaluate our current programme,
said John McDonald, director of the association. "We're shocked at the scale of poverty in the UK and want to look at ways that we can provide services to more families and help tackle a range of issues."
The charity has already started a project with Home-start, the family support organisation, which will provide supported holidays to a number of families from disadvantaged communities. They will be accompanied by a group of professional facilitators.