Fever-Tree pledges £1m to Malaria No More

The tonic water company, which has worked with the charity since 2013, has agreed to step up its commitment to the partnership

Malaria No More
Malaria No More

The tonic water company Fever-Tree has pledged £1m to fight malaria in the next three years through its partnership with Malaria No More.

The two organisations have worked together since 2013, but the company has now committed to stepping up its relationship with the charity.

Fever-Tree said its support would come through "a number of different initiatives aimed at raising awareness and support for MNM", and would enable the charity to progress international efforts to achieve the commitment made by 53 Commonwealth leaders last year to halve cases of malaria across the Commonwealth by 2023. This would save 650,000 lives and avert nearly 350 million malaria cases.

James Whiting, chief executive of Malaria No More UK, said: "Fever-Tree’s support and belief in Malaria No More UK to date has been nothing short of life changing. Its commitment to date has helped us to persuade 53 global leaders to commit to halving malaria and inspired pledges of more than $4bn.

"This new partnership gives us the wherewithal and the inspiration to do everything in our power to help deliver on our ambition to be the generation that ends the deadliest disease in history."

Tim Warrillow, the chief executive of Fever-Tree, said he believed the partnership was right for the brand because the battle against malaria was part of its roots: tonic water was invented when British soldiers added gin to the quinine they were given to ward off malaria and improve the taste.

He said the company was "hugely proud" to extend its support of the charity.

"Many of the communities where we source our ingredients experience the devastating effects of malaria, and I have seen first-hand the amazing work that James and his whole team do," he said "I am hopeful one day we will be able to raise a glass to the global eradication of this disease."

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