Fewer donors plan to cut what they give

Green shoots survey by marketing agency DMS shows fewer than 10 per cent intend to reduce their donations

The proportion of people saying they intend to give less money to charity in the "near future" is at its lowest level since before the recession began, according to a new survey.

The report, The Search for Green Shoots, is based on a regular survey carried out by marketing agency DMS, which has polled 1,600 people once every three months since November 2008. Its latest survey, which covers the three months to the end of January, shows that fewer than 10 per cent of respondents intended to reduce their charitable donations in the near future. The figure was at 30 per cent in May last year.

The proportion of respondents who said they would not change their levels of charitable giving reached 85 per cent in January, its highest level since November 2008.

The survey also showed that more respondents were considering donating to charities they did not already support.

The proportion saying they would be "not at all interested" in donating to a charity they had not given to in the past fell from 36 per cent in September 2009 to 34 per cent in January this year. In November 2008 the figure was 26 per cent.

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