More than a fifth of people plan to reduce regular donations

Research by Watson Phillips Norman suggests individuals' fears about their financial future are prompting them to give less

More than a fifth of people plan to reduce significantly the amount of money they donate regularly to charity, according to research by marketing agency Watson Phillips Norman.

The firm questioned a 496-strong nationally representative sample in June and July. Asked how their regular giving would change in the next 12 months, 23.1 per cent said they would give "a lot less" and a further 8 per cent said they would give "a bit less". A total of 63.7 per cent said they would give "about the same", and the remaining 5.3 per cent said they would increase their donations.

Nearly 22 per cent said they would significantly reduce their one-off gifts, and a further 12.9 per cent said they would give "a bit less" in this way.

The report says that 85.7 per cent of respondents with charity gifts in their wills said their existing financial circumstances would not cause them to change how much they would leave to charity. Just over 8 per cent of respondents said they had left a legacy gift to charity.

"Consumers are very concerned about their own financial future," the report concludes. "Their response is to plan to reduce their expenditure, including their donation behaviour. No type of charity seems immune to this intention to reduce spending."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Fundraising Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Safeguarding in the Third Sector

Safeguarding in the Third Sector

Partner Content: Presented By Markel

Safeguarding - the process of making sure that children and vulnerable adults are protected from harm - is a big concern for organisations in the third sector.