More than a fifth of people plan to reduce significantly the amount of money they donate regularly to charity, according to research by marketing agency Watson Phillips Norman.
The firm questioned a 496-strong nationally representative sample in June and July. Asked how their regular giving would change in the next 12 months, 23.1 per cent said they would give "a lot less" and a further 8 per cent said they would give "a bit less". A total of 63.7 per cent said they would give "about the same", and the remaining 5.3 per cent said they would increase their donations.
Nearly 22 per cent said they would significantly reduce their one-off gifts, and a further 12.9 per cent said they would give "a bit less" in this way.
The report says that 85.7 per cent of respondents with charity gifts in their wills said their existing financial circumstances would not cause them to change how much they would leave to charity. Just over 8 per cent of respondents said they had left a legacy gift to charity.
"Consumers are very concerned about their own financial future," the report concludes. "Their response is to plan to reduce their expenditure, including their donation behaviour. No type of charity seems immune to this intention to reduce spending."