Marie Curie Cancer Care is extending its annual Daffodil Day appeal into a month-long campaign in March, in an effort to raise £2.5m to provide an extra 30,000 hours of nursing to cancer patients.
The appeal, the charity's largest fundraising campaign of the year, will focus on terminal cancer patients who want to die at home. The charity is launching newspaper ads, designed by Maher Bird Associates, depicting cancer patients in their homes explaining that that's where they would like to die. The ads urge readers to donate to Marie Curie to help make their wishes a reality. Research by the charity shows that only a quarter of cancer sufferers die at home, despite it being the preferred place of death for three-quarters. The ads will run in national newspapers from 15 February until the end of March and will be supported by a radio campaign.