The Charities Aid Foundation is taking over responsibility for developing charity financial products.
CAF will pick up on work started by the Giving Campaign, which is being wound up in June.
Terry Bryan, campaign manager for charity financial products at the Giving Campaign, is moving to CAF to continue his work.
Speaking at an event to announce the handover, CAF chief executive Stephen Ainger said charity financial products would be "a frontline priority".
Stephen Timms, minister with responsibility for e-commerce, energy and postal services, said such products enabled financial companies to fulfil their corporate social responsibilities.
Charity financial products generate around 40 per cent of voluntary sector income in the US. They have yet to achieve anything like the same level of popularity in the UK, although an NOP survey last year identified high demand for them.
The Giving Campaign was established in 2001 to encourage a culture of giving and to increase donations to UK charities.