FINANCE NEWS: Triodos poll finds more people willing to invest cash ethically

MATHEW LITTLE

Support for ethical banking that benefits society is reaching new levels, according to a poll from charity-sector bank Triodos.

Nearly three quarters of respondents said that they were more prepared than ever to consider ways of saving money that benefited society and the environment.

In addition, 64 per cent believe that more people will use their money to benefit both themselves and society in the future.

Triodos commissioned the NOP poll as part of its Take Control campaign, which is urging UK consumers to use their finances to make a social difference.

"We are convinced that there is a growing appetite for ethical products that consumers are assured will benefit society," said Matthijs Bierman, deputy managing director at the bank. "Consumers are realising that their money can have an enormous positive impact on their community."

In September, Triodos launched a charity saver account, in partnership with Oxfam and Amnesty International, which will take deposits and only lend to charities.

The results of the poll will provide a welcome boost to the Charity Bank, the successor to CAF's Investors in Society loan fund, which launched in October. The bank accepts deposits from individuals, charities and businesses to provide affordable loans to charities and social enterprises.

Brigid Benson, of the Ethical Investment Association, said the survey showed that the public was tired of conventional banking. "The poll supports the view that UK consumers want real, practical ways to spend and save their money more ethically," she said. "People are increasingly frustrated by a banking system that hides how it invests their finances while it seems to pay lip service to the social and environmental impacts of lending."

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