Finance: The Numbers - Shelter

Patrick McCurry

The charity campaigns to end homelessness and bad housing in Britain, as well as providing housing advice to individuals, carrying out research and working with the housing sector to promote good practice.

Total income: £32m, up from £28m in 2002/03. These figures include net retail income.

Highest salary: Adam Sampson, director, is paid between £70,001 and £80,000.

Reserves policy: Shelter uses a risk-based approach to manage its reserves, looking at future spending commitments and risks concerning future income. This means that reserves inevitably fluctuate as a proportion of spending but currently stand at the equivalent of one month's spending.

Fundraising costs: The charity spent £6.3m on fundraising and publicity and its donated income was £19.3m, which means that it spent 33p for every £1 raised. This was less than the previous year, when the ratio was 35 pence per pound.

How performance is communicated: While fairly readable, the annual report is heavy on text and does not include much on the charity's aims for 2004/05.

People seeking a more lively and accessible description of Shelter's work would be better off visiting the website ( The site contains a lot of information, including details of an advice line, good practice ideas for housing professionals and a guide to Shelter resources around the country.

The charity says: Donations from the public form the bedrock of Shelter's income and we remained one of the top 10 most supported charities through payroll giving. We continued to expand our corporate fundraising activities and support base, particularly our long-standing relationships with companies.

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