Finance: The Numbers - Woodland Trust

Patrick McCurry

The Woodland Trust is the UK's leading woodland conservation charity. It aims to protect ancient woodland, restore the biodiversity of woods, increase new native woodland and raise understanding about conservation.

Total income: £17.3m (up from £16.1m in 2002).

Highest salary: Acting chief executive Julian Purvis was paid £70,000-£80,000.

Reserves policy: Free reserves were £5m at the end of the year, which was roughly split between working capital and a contingency fund. The contingency fund allows the trust to respond quickly to conservation opportunities as well as providing some protection against any unforeseen shortfalls in income.

Fundraising costs: The charity spent £3.8m on fundraising and membership recruitment, and its voluntary income was £11.3m plus £500,000 of donated land and woodland, giving it a fundraising ratio of 32p in the pound.

Pension: The trust pays contributions varying between 3 per cent and 10 per cent of salary into a defined contribution scheme for employees after one year's service.

How performance is communicated: The annual report is fairly basic. The annual review fleshes out the charity's activity but contains little on future strategy or goals. The website is good, with descriptions of the trust's various campaigns and links to further information. The charity's magazine is also available online at

The charity says: "This was a significant year, which saw membership reach more than double the levels of four years before, and this brought in nearly £4m in income. At the same time, legacy income reached an all-time high. During the year, we recovered £1.03m through Gift Aid - we have one of the highest Gift Aid recovery rates in the entire sector."

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