Good manners cost nothing, but according to Staffordshire vicar the Rev Ian Gregory, who runs the Campaign for Courtesy, they benefit folk more than they realise. "People who are courteous are more likely to listen to others and have better control of the situation," he muses.
"They do better in business and personal relationships and certainly in their love lives." Gregory started the campaign in 1986 and it has recruited members from around the world. Each year it holds a National Day of Courtesy and awards certificates to courteous businesses.
Strangely, he has enemies. Who could object to courtesy? Well, when Gregory suggested in 1991 that swear words be replaced by polite alternatives such as 'cotton socks', he provoked an expletive-laden retort from the Campaign for Real Swearing. Gregory has had the last laugh though. Since then, his nemesis appears to have disappeared up its own ****. One of the few campaigns to have actually achieved its aims.