There's nothing flowery about the Daffodil Society. It's a serious organisation that has existed for more than 100 years to educate the public about the very important genus narcissus.
Growing daffodils requires much more than sticking a bulb in the ground and giving it a lick of water every now and again. If the society's step-by-step guide is anything to go by, it's an art that requires careful practice and attention.
Not only do you need to make sure your daffs are well watered and fertilised, but you also have to defend them against their arch-enemy: the narcissus fly. This can be done, the society explains, by keeping the ground around the leaves well hoed.
If, after all of that, your blooms are still looking drab, the society will, for a mere £10, teach you how "to gain greater pleasure from your association with the flowers". Membership entitles you to attend the society's annual show in the Midlands, and its regular newsletter means gardening enthusiasts can get the latest daffodil news hot off the press.