Focus: Communications - Site Visit -

Since the turn of the century, our feline friends have eclipsed their traditional canine rivals to become the nation's favourite pet. Yet thousands are abandoned or born stray each year. Cats Protection has relaunched its website to highlight its work in rehabilitating and rehoming 60,000 cats annually.

The new site boasts a regularly updated homepage, information on how to home a cat and a 'key cat care' section. The adoption centre and branch search has been simplified and the site features an events diary, details of volunteering opportunities and a page dedicated to the organisation's history.

Main pages

The layout is clear enough to make navigation easy, with choices from a top panel of five main options each producing a sidebar of related areas. However, the homepage manages to combine effective simplicity with a largely unattractive feel. Nonetheless, the consistent design means users can make an online donation from every page.

Special features

The depth of the cat care FAQ section is impressive and the 'Our history' page gives an insight into the organisation's work since 1927. The 'success stories' - heart-warming tales accompanied by pictures of healthy felines - can only have a positive impact on users.

Cats Protection says

"We wanted to create a website to engage with different types of visitors, from potential cat owners looking for information on rehoming to cat lovers who want to learn more about how they can help the charity."

Site visit is by Tony Hodson.

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