Focus: Communications - Site Visit - www.csv.org.uk/difference

Last year, 114,000 people took part in CSV Make a Difference Day, during which activities ranged from tackling homophobic crime to baking cakes for elderly people.

Last week, the charity launched a Make a Difference Day website to attract even more first-time volunteers in time for this year's campaign on 28 October.

Main pages

The homepage of this charity microsite ticks all the boxes without really excelling. It features a clear main menu bar, a simple but effective welcome message and the inevitable big smiley face of a volunteer doing good work. But it feels a bit busy and there seems little point in including a countdown to this year's event in which the smallest unit of time is days - ticking minutes or seconds would be more eye-catching.

Elsewhere, the real focus of the site is the largely functional 'get involved' section. It conveys plenty of advice and information, but it lacks a touch of inspiration. The multitude of links to other pages could also cause visitors to lose direction quite easily.

Special features

Supporters wanting to organise their own projects for Make a Difference Day can register with the site to access resources, such as action packs or 'how-to' guides, free of charge. These materials are not available until next month, but they should ensure that anyone running an event has enough guidance and genuinely feels a part of the day.

Make a Difference Day says:

"Research shows there are 11 million people waiting to be asked to volunteer. By providing a comprehensive guide to setting up your own project or getting involved with one that is already running, we hope the site will make it easier for even more people to give time."

Site Visit is by Tony Hodson

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