Focus: Communications - Site Visit

Drugsline, as its homepage tells us, is an independent drugs crisis, information and support charity that provides free and confidential advice for people with drug and alcohol problems. It supports the 'just say no' approach to drug education.

Last month, the charity launched its new website with a demonstration at a secondary school near its centre in north-east London.

Main pages

Although it is an organisation that now reaches beyond its original mission, Drugsline still revolves around its information and support helpline.

The homepage reflects this - it's not the prettiest site you'll ever visit, but it keeps things simple and brings the helpline's number and workings to your immediate attention.

Beyond that, the site symbolises the charity's development since its foundation 13 years ago. It remains a work in progress - the 'resources and statistics' section is yet to be updated - but the Drugsline and 'education' areas are impressive, featuring case studies and the charity's outreach education programme.

Special features

Drugsline might not be the most well-known charity, but the site does a good job of shouting its name from the rooftops. Not only does it list its achievements, but it also states its objectives clearly. The combination of openness and ambition will persuade visitors this is a charity that means business.

Drugsline says:

"Delivering information to potential users of Drugsline's services in an effective and efficient way was the key driver behind the revamp of the website. It is a way of ensuring wider access to the services Drugsline offers."

Site Visit is by Tony Hodson

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