Focus: Communications - Site Visit

Environment Careers is a recently launched website designed to benefit 'green' graduates searching for their ideal employers. The site was developed by the UK charity StudentForce in partnership with the Institution of Environmental Sciences, with funding from the Duke of Westminster.

It is the first website in Europe specifically targeted at young people aspiring to become environmental professionals.

Main pages

If it was purely about information and advice, Environment Careers would be a good website. From its introductory section on the growth of environmental careers to its almost endless supply of information on finding the right routes and the right employers, the site has something to offer.

Unfortunately, the success of any website does depend on its ability to attract and maintain the interest of visitors. In this respect, it fails miserably. The design of the homepage is haphazard and any images only serve to make it look worse. And the homepage appears to be representative of the rest of the site - it's so unattractive that visitors, however interested, are unlikely to hang around.

Special features

Some areas offer links to PDF guides to specific environmental careers or employers. These are useful, but that doesn't help the site itself.

StudentForce and the Institution of Environmental Sciences say:

"The graduate employment market for environmental jobs is increasingly crowded. Job hunters need to be well informed and highly skilled to get to the front of the queue, but until now there has been no one-stop-shop for advice and guidance on the range of routes to becoming an environmental professional."

Site visit is by Tony Hodson

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