Focus: Communications - Site Visit

Education and Resources for Improving Childhood Continence, or Eric, was founded by the Children's Society in 1988 to address the problems of bed-wetting in children and young people.

Earlier this month the organisation announced the launch of a new online shop to showcase the "many useful resources and products that Eric has available to help manage or overcome childhood wetting and soiling".


Although this website is nowhere near as fresh-looking as the charity would have us think, it offers a perfectly functional online buying experience.

The homepage just isn't very appealing, but if you ignore that, there isn't much wrong.

Alongside a clear introduction to the online shop, the homepage also features the latest special offers and a menu bar listing the various categories of products, such as bedding protection and swimwear. Each section comes with a handy introduction and subsections, and you can also visit pages to donate or subscribe to the charity.


Ericshop works in the same way as any other online shop, but it's a nice touch that each range of products comes with at least a couple of positive relevant comments taken from customer questionnaires. For those unsure about or new to making purchases online, it provides some welcome reassurance.


"It has always been a key part of our work to provide resources to help families, and our intention is that the new webshop will provide even more valuable support. It is fantastic to have this fresh-looking site - we are confident people will be as pleased with it as we are."

Site Visit is by Tony Hodson

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