Focus: Communications - Site Visit

Girlguiding UK is the nation's largest organisation for girls and young women. The charity has recently launched a new website for its youngest members, the Rainbows, which aims to encourage girls between the ages of five and seven to experience the internet and download activities that will stretch their imagination away from the computer.


I am not a girl aged between five and seven, but my nieces once were - and this is the kind of thing they would have loved. The site is full of colour and offers plenty of entertainment for your typical little girl.

The stories, which can be viewed with or without sound, follow the often recognisable adventures of Lachmi - her encounter with the three bears, in which she follows one of the cuddly giants through a cupboard into a new world, might remind you of Narnia.

The activities section encourages visitors to get involved in tasks that don't involve staring at a screen, such as making finger puppets. My First E-Card and the Rainbows Fridge, meanwhile, are pleasantly interactive elements in what is a very good site.


I was particularly taken by Olivia's Wardrobe, in which you can dress one of the resident characters in a variety of different outfits. After plumping for a sporty green number with matching skateboard, I was excited by the prospect of playing Spot the Difference before noticing that it is actually 'coming soon'. It's a nice teaser that will certainly tempt visitors back.


"We've created a website that captures the spirit of what Rainbows is all about - having fun, playing games, listening to great stories and trying out new things with your friends. And all of this is in an environment that is safe."

Site Visit is by Tony Hodson

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