Focus: Communications - Site Visit - www.kids.org.uk

Kids is a national charity dedicated to working with disabled children, young people and their families to help them make the most of their abilities from an early age. Earlier this month, it launched its new website as "an integral part of Kids' key aim to provide a range of paths to inclusion".

The site incorporates the charity's child-focused logo and modern visual identity, which themselves were launched as recently as last October.

Main pages

"The brief was to create a colourful and attractive site showcasing the new identity," says Simon Atyeo, a consultant for Oasis Media, which created the new design. The homepage is certainly colourful, but just how attractive is a matter for debate.

However, it provides an accessible read. The charity's mission is clearly stated on the homepage, and the four principal sections are prominent throughout the site. One minor criticism concerns the fundraising events page, which appears in the 'Support us' area: for what could be an interesting and visual section, it disappointingly appears as a single, text-heavy page that runs too deep.

Special features

Visitors can sign up to the National Inclusive Play Network to receive bi-monthly email bulletins and gain access to an 'e-discussion group' on inclusive play. The site accepts online donations too, but this is now common on charity websites.

Kids says:

"The new website provides a really easy and immediate picture of everything Kids does. It shows our extensive range of services and how people can access them, as well as outlining our exciting fundraising activities."

Site Visit is by Tony Hodson

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