Focus: Communications - Site Visit - www.mndassociation.org

Tony Hodson

The Motor Neurone Disease Association is the only national organisation working to help people with the illness secure the care and support they need. It also promotes research into causes and treatments.

Late last year, the charity relaunched its website with the aim of producing a "bigger and brighter" site to better meet the needs of people with MND.

Main pages

Despite being perfectly adequate, the homepage isn't massively appealing.

In its favour is a clearly defined set of main options, the prominence of the charity's helpline number and an innovative section at the foot of the page enabling visitors to go directly to any part of the site they're interested in. However, it's all a bit busy - the colours chosen for the main sections don't complement each other and the related 'fade' effect on each page doesn't really work either.

That said, the principal areas - 'life with MND', 'get involved', 'research' and 'for professionals' - have been well chosen to separate the organisation's fields of work. Each is easily navigable, and the number of helpful downloads is impressive.

Special features

The site has an online shop that is currently closed, awaiting the launch of the 'spring 2006' collection.

The recently retired Christmas Collection included such impressive items as a biscuit cutter shaped like the charity's 'thumbs-up' logo, so the new selection could be well worth a look.

MND Association says:

"The new site reinforces our standing as the definitive source of information about MND for people with the disease and all those who care for them. It also strengthens our 'unique authority' positioning with those we seek to influence."

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