Focus: Communications - Site Visit - www.thames21.org.uk

Thames21 is an environmental charity working with communities to improve and maintain London's rivers and canals. Last week, it was awarded the River Thames Shield in recognition of its work in and around the river in the past year.

Main pages

A relatively small charity, Thames21 has created an appropriately compact site that gives an accessible introduction to its specialised work. Although the central image could do with being bigger, the homepage clearly states the charity's mission, provides a straightforward main menu of options and includes one of the better charity logos around.

Inside, main areas such as 'our work' and 'get involved' are broken down into subsections wisely illustrated by accompanying images. Visitors to the site also have access to a detailed calendar of events and a regularly updated news section, both of which give evidence that Thames21 takes its online presence very seriously.

Special features

Normally, images entitled 'rubbish', 'kitchen sink' and 'plastic bags' would leave me unmoved at best, but this particular picture gallery bucks the trend and gives a genuine insight into the depth and importance of the charity's work as well as the varieties of habitat that it is seeking to protect.

Good stuff.

Thames21 says:

"Volunteers are the backbone of our work, and the website is an important and cost-effective way to encourage individuals, communities and businesses to get involved in the events we hold every year. It has proved an invaluable way to recruit new volunteers and keep the public, media and policy-makers informed about our work."

Site Visit is by Tony Hodson

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