Focus: Communications - Site Visit -

The Wildlife Trust for Bedfordshire, Cambridgeshire, Northamptonshire and Peterborough is a conservation charity working for a better future for wildlife across its constituent areas.

Earlier this month the trust launched its new website, which provides information about the 129 nature reserves - covering almost 3,000 hectares of land - that it manages across the three counties.

Main pages

The homepage includes a good selection of attractive images, but the expansive white background and the technicolour main menu bar do give it a slightly amateurish feel. This doesn't stop it from being functional, however, and the more text-heavy pages within the site complement the white background more effectively.

The pick of the main areas is probably 'activities for all', which lists and gives details of the many different ways in which people can get involved with the trust, from 'wildlife watch' for young enthusiasts to the work parties that enable people to "get their hands dirty".

Special features

The 'our local wildlife' area whets your appetite by promising some interesting pictures, but visitors will find that the entire section is, disappointingly, still labelled "coming soon".

Aside from that, the trust is actually part of a wider network of 47 Wildlife Trusts - those interested on a national level can follow the site's link through to the Wildlife Trusts specific partnership site.

The Wildlife Trust BCNP says:

"We care passionately about the work we do, and want to create the most effective platform for involving local people in protecting their local wildlife and supporting the trust. The site includes a rolling list of events and activities, which we hope will become one of its most visited areas."

- Site Visit is by Tony Hodson

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