Focus: Communications - Three minutes with ... Dominic O'Reilly, The Media Trust

Why have you decided to make your seminars available as podcasts?

Getting the tube into work in the morning, I notice just how many people have iPods. They are probably listening to music, but other people are using the time to catch up - by reading the newspaper, for example.

People listening to podcasts could be gaining information or new skills.

Our seminars provide up-to-date and useful information from people who are experts in media and communications. They give practical tips on improving your communications.

Who will listen to the podcasts?

It will be the people who come to our events - people from the third sector and media professionals. The seminars we have put on the website so far were both in London, but we are aware that not everyone can come to the capital.

Smaller charities that struggle with training budgets can get something they would not otherwise be able to. Podcasts are a chance for people to get the information even if they could not make it to the events.

Which seminars are going to be available to podcast?

A selection of them will be available. We will see how it goes and see how it grows. Two are already available on iTunes and the Media Trust's website. We will, I hope, do one a month or maybe more.

Do I have to have an iPod?

No, you can listen to podcasts on your computer. They are free to download.

They last between 20 and 25 minutes each.

How successful is it?

We have already had more than 500 downloads. It shows there is a lot of demand, and we are expecting it to grow and grow. Whatever you are doing, you've got to make sure you move with the times and look at how people are accessing information. This is how people are doing it at the moment and it made sense to give them this option.

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