Focus: Communications - Three minutes with ... Jenny Hawley, International Fund for Animal Welfare

What is your spoof website about?

Thousands of wild animals and animal parts are sold illegally on the internet every day. As it is an online problem, we decided we should tackle it online. During our research, many of the sites we came across were so disgusting and shocking that we couldn't believe they were real.

So we devised the idea of the spoof website, www.wildjacksavage.com, which sells live tigers and monkeys and accessories such as elephant footstools and crocodile bags. We wanted to target the people who search these sites without realising the trade is illegal, rather than those who are already sympathetic to our causes.

What kind of websites are you concerned about?

We came across one, called www.rainbowprimates.com, which clearly promotes the misguided idea that primates can be substitutes for babies. The site contains a picture of a monkey in a baby's outfit, as well as emails from people who have expressed an interest in primates because they can't have children. Primates need to be surrounded by their own kind - their needs can't be met in a human environment.

How is eBay used to sell animal parts?

We are pleased that eBay bans the sale of live animals, but many people do use it to sell animal parts. We found large quantities of ivory, in the form of jewellery and carvings, for sale on the site. It's legal to sell only antique ivory in this country, and you have to have certification to prove this. But it can be hard to regulate - we are in talks with eBay and would like to see a total ban on the sale of ivory.

What other measures are you looking at?

eBay has a very clear policy on what can and can't be sold on the site, but many other sites don't. The law is quite complicated on the subject, but we would like to see the Government set up an accessible site that clarifies the situation.

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