Focus: Communications - Three minutes with ... Sally Brighton, Save the Children

As community giving director, what is your latest initiative?

We're launching showcases - interactive events to teach the public what we do. Each of the 12 regional showcases will have exhibition stands and there will be presentations and question and answer sessions.

Visitors will have the chance to meet staff, including programme directors and executives. We want supporters and would-be supporters to understand who we are, what we do and how they can help us.

How will each day be organised?

In the morning there is a breakfast briefing for local companies and trusts to show them the benefits of working with Save the Children.

Then there will be a session for volunteers to show them how their work is helping to change the lives of children around the world.

Finally, there will be a session that ends at 6.30pm to allow people who work full time to participate.

What's new about these events?

Volunteers do organise meetings locally, but this is the first time we have done something like this.

We have had breakfast briefings with corporates in the past, but this is a much more ambitious event and is intended to broaden people's horizons and motivate them to do more for us.

Who are they aimed at?

We have chosen cities where we have active hubs of supporters and have selected accessible venues to try to attract new supporters.

We know that we are quite London-centric and felt we had to share our message and get out to the regions.

What has the take-up been like?

These events have been very popular with our volunteers and there has also been interest from our supporters.

The take-up with corporates and the general public has been slower, but this is a new initiative and we hope it will develop over time.

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