WHAT IS GREEN.TV?
It's a free broadband television station dedicated to environmental issues.
It features films from organisations such as Greenpeace, WWF and Friends of the Earth (Third Sector, 22 March). It was officially launched on 31 March and offers on-demand viewing from a choice of seven channels, each showing programmes about particular issues.
HOW DID IT COME ABOUT?
I always thought the internet could eventually become television, so when I found that the domain name I wanted was cheap, I bought it and developed the idea with my video production company Largeblue. We already had a library of environmental films we've produced over years of work with NGOs. Green.tv is produced in partnership with the United Nations Environment Programme, which helped us to approach organisations and ask for films and news items we could show.
WHAT HAS THE RESPONSE BEEN LIKE?
The response in the first week was overwhelming. Our viewing statistics show that we had almost 250,000 viewers in our first seven days. We also have a top-page listing on the podcast section of Apple's iTunes site, because all 30 films on our site are available to download to iPods. This drove 15,000 people to the site in the first five hours. We have front-page weblinks from organisations such as WaterAid and the Eden Project.
The story has gone worldwide - I've seen Green.tv in Russian, Spanish, French and Japanese.
WHAT PLANS DO YOU HAVE FOR GREEN.TV?
We're looking to register Green.tv as a charity in its own right. We hope that, as the site develops, film-makers worldwide will continue to contribute. Ideally, in the next year we'll have the funds to be able to make our own films. We're also in discussions with UNEP about launching the Environmental Film-Makers Awards on World Environment Day in June.