Focus: Corporate Responsibility - Side by side - British Plastics Federation and the NPFA

The UK plastics industry has donated a total of £10,000 to the National Playing Fields Association. For the past three months, the British Plastics Federation and the NPFA have been working together to successfully defend a field in Wheathampstead, Hertfordshire - potentially the first of many.

PHILIP LAW, director of public and industrial affairs, British Plastics Federation

Why did you choose this partnership?

Most sports equipment, playing field draining systems and changing and viewing facilities are made from plastics. By preserving playing fields, we hope to contribute to the resolution of social issues such as youth crime and childhood obesity.

How do you benefit?

We believe our involvement will reflect well on our image, both to the public and new employees. By using the playing fields themselves, our companies will be able to connect with local communities and improve company team building.

Did you have any reservations?

No. The NPFA is a very worthy organisation.

What are your plans for the partnership?

We hope to ensure the security of our field and save others.

ALISON MOORE-GWYN, director, National Playing Fields Association

Why did you choose this partnership?

The BPF approached us and we had a long look at its proposition. We are always encouraged by those who share our vision, so we welcomed its involvement. It might not seem like a likely marriage, but plastics have a large presence in playing fields.

How do you benefit?

The federation is helping us cover the costs of defending playing fields. It is excited to be helping us financially.

Did you have any reservations?

At first I didn't really understand the importance of plastics to playing fields. Once I learnt more about it, I had no reservations.

What are your plans for the partnership?

We will now be able to protect more fields. The Hertfordshire field, our first triumph together, will open in July.

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