Focus: Corporate Responsibility - Side by side - Cancer Research UK and TK Maxx

Cancer Research UK is running its second GiveGet campaign with TK Maxx from 18 March to 2 April, encouraging people to donate clothes for the charity to sell in its shops.

Donors can use any one of TK Maxx's 200 stores as drop-off points. CRUK hopes to raise £2m from the campaign this year

SIMON LEDSHAM, director of retail, Cancer Research UK

Why did you choose this partnership?

GiveGet was created in 2004 when Cancer Research UK approached TK Maxx to get involved in a stock drive campaign.

How do you benefit?

The campaign is intended to raise £2m worth of quality stock for us to sell in our shops. We rely heavily on the public for donations and a national campaign of this scale provides a boost to our shops' fundraising efforts.

Did you have any reservations?

It was an ambitious project in terms of scale. However, the response from people has been fantastic so far.

What are your plans?

We are hoping we can build on this activity. The partnership with TK Maxx is very beneficial in generating a large amount of stock for our shops.

DEBORAH DOLCE, head of marketing, TK Maxx Why did you choose this partnership?

We believe it is important to be a caring partner in the communities in which we work. The GiveGet campaign is a direct result of TK Maxx staff expressing a desire to be involved with a cancer charity.

How do you benefit?

The marketing is designed to drive customers into our stores with their donations, and we hope they will also be introduced to the TK Maxx concept of brands for less at the same time.

Did you have any reservations?

We had invested a lot in staging the campaign and in underwriting the marketing costs, so we were delighted to deliver £1.28m worth of stock.

What are your plans?

We hope to raise £2m for CRUK this year and, if GiveGet continues to be successful, we hope to hold it every other year.

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