Focus: Corporate Responsibility - Side by side - Habitat for Humanity and Sun Kissed Homes

International property company Sun Kissed Homes and Habitat for Humanity signed a sponsorship deal at the beginning of February. For every house sold by the newly formed firm, the charity will receive £50 towards its work in providing decent homes for people living in poverty around the world.

IAN WALKDEN, DIRECTOR, HABITAT FOR HUMANITY

Why did you choose this partnership?

There was a natural synergy between the two organisations. We provide simple, decent homes for people living in poverty, and Sun Kissed Homes sells investment properties internationally.

How do you benefit?

Every pound raised will help us build more houses and provide advocacy for people living in sub-standard housing.

Did you have any reservations?

Sun Kissed is a new company - it was formed only last year. We had to be sure of the credentials of its board and business plan.

What are your plans for the partnership?

This is our first step into cause-related marketing, and its success will depend largely on whether or not Sun Kissed Homes prospers in the coming years. We hope to develop new ideas with the company as it becomes more established.

LIONEL DAVIS, DIRECTOR, SUN KISSED HOMES

Why did you choose this partnership?

We are a property marketing firm assisting fortunate individuals to fulfil their dreams of home ownership. It seemed logical to identify a charity partner that facilitates the same goals for less fortunate people.

How do you benefit?

There is no direct commercial benefit, but we feel the partnership helps to project our ethical and honest business approach.

Did you have any reservations?

We were concerned that we would become lost in a major charity's operational machine, but we have now established a successful communication structure.

What are your plans for the partnership?

We hope that our initially modest contributions will encourage other companies in the property sales arena to start working actively with charities such as Habitat for Humanity.

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