Focus: Corporate Responsibility - Side by side - Prudential UK and Macmillan Cancer Relief

Employees at financial services provider Prudential UK have raised £163,000 for Macmillan Cancer Relief - smashing their original £150,000 target - through a year of Charity of the Year fundraising activities that included the World's Biggest Coffee Morning and marathon runs in 2005.

BEN WELCH, CORPORATE PARTNERSHIPS MANAGER, MACMILLAN CANCER RELIEF

Why did you choose this partnership?

Prudential chose us from a shortlist of six. Working with a large UK financial institution such as the Pru was an opportunity to leverage support across the UK.

How do you benefit from it?

The partnership raised £163,000 to help people living with cancer. Also, by raising awareness among Pru's employees through its intranet and by discussion, we benefit from being the first port of call for people living with cancer.

Did you have any reservations and how were they overcome?

Our key question before entering into corporate partnerships is "Will this benefit people affected by cancer?" The answer was yes, so we had no reservations.

What are your plans for the partnership?

We hope to develop other mutually beneficial opportunities.

ANDY BRIGGS, DISTRIBUTION DIRECTOR, PRUDENTIAL UK AND EUROPE

Why did you choose this partnership?

We invited several charities to participate in a selection procedure.

More than 45 per cent of our employees voted for Macmillan as their number one choice.

How do you benefit from it?

Our employees have gained experience of working within a charity, and we've raised awareness of various forms of cancer within Prudential, particularly teenage cancer.

Did you have any reservations and how were they overcome?

None. This is the second time we have supported a major charity.

What are your plans for the partnership?

The year has ended and earlier this month we handed a cheque to Macmillan for £163,000. All monies will be spent on patient grants, which help with the costs of living with cancer, in our strategic locations in Reading, Stirling, Belfast and London.

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