Focus: Corporate Responsibility - Side by side - Rotary Watches and the RNIB

Over the past year, Rotary Watches and the RNIB have worked together to design Rotary's easy-to-read watch. The watch has larger than usual numerals and hands and is designed to be easy to use for people with sight problems. Rotary is also donating £1 to RNIB for every easy-to-read watch it sells.

SANDRA TAYLOR, MARKETING AND PRODUCTS MANAGER, RNIB

Why did you choose this partnership? Rotary contacted the RNIB to discuss developing an easy-to-read watch that could be bought on the high street and available to a much wider audience than RNIB's customer base.

How do you benefit? By working with Rotary to influence the design of the product, we have made it more accessible to people with sight problems, who will not now have to rely on a specialist supplier.

Did you have any reservations? We were concerned to ensure the instructions were in large print, but Rotary took this on board.

What are your plans for the partnership? Based on successful sales of the watch so far, we look forward to working together on developing other products in the range.

ANNETTE HILL-STEWART, SPECIALIST MARKETS MANAGER, ROTARY WATCHES

Why did you choose this partnership? Rotary is a reputable, family-owned brand. Our high standards lend themselves to working with the RNIB, the leading UK charity for blind and partially sighted people.

How do you benefit? This partnership adds extra credibility to an already successful brand and is an opportunity to provide a specialist watch that is affordable, stylish and widely available.

Did you have any reservations? We were initially concerned that the RNIB may have wanted to change our design and style. However, our combined effort created a product that we were both very happy with.

What are your plans for the partnership? We would like to increase the range to include models for both the young and more mature partially sighted customers.

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