Focus: Corporate Responsibility - Side by side - Samaritans and Royal & SunAlliance

Royal & SunAlliance struck up a strategic partnership with Samaritans in 2004 that would deliver £250,000 annually for three years. The money supports Samaritans' emotional health promotion work in schools and the workplace. R&SA staff had also raised an extra £70,000 by the end of 2005.

EMMA DALGLISH, corporate fundraiser, Samaritans

Why did you choose this partnership?

R&SA is a great fit with Samaritans. It has to pay out on stress claims that cost society £3.8bn a year. We were looking to expand our work into the proactive emotional health field; R&SA was seeking a partner.

How do you benefit?

R&SA's support has enabled us to develop a training package for both projects that will be sold to external organisations. Their support means we can generate a sustainable income stream that will continue long after the partnership has ended.

Did you have any reservations?

No. The partnership made perfect sense.

What are your plans for the partnership?

We are in the final year of our three-year relationship and are currently discussing how we move forward into 2007.

RONNIE WEDLOCK, corporate responsibility analyst, Royal & SunAlliance

Why did you choose this partnership?

We chose Samaritans after viewing presentations from shortlisted potential partners, a series of regional meetings to review the options and a staff vote.

How do you benefit?

The partnership provides opportunities for employee engagement and links to our core business - both R&SA and Samaritans want to provide superior support following a crisis.

Did you have any reservations?

The innovative nature of the project meant outcomes were not guaranteed, so we held a workshop with Samaritans to develop a shared vision and then established a joint steering committee.

What are your plans for the partnership?

Our focus this year will be on delivering a pilot of the Workplace programme directly or through one of our commercial partners.

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