Focus: Corporate Responsibility - Side by side

In 2004, the publisher Sweet & Maxwell reacted to its employees' wish for a bigger role in the local community by choosing the Cleft Lip and Palate Association (Clapa) as its official charitable partner in a CSR programme. The partnership focuses more on skills and resource exchange than on donations.


Why did you choose this partnership?

Sweet & Maxwell was considering charities for its CSR programme. We fitted its criteria for a small local charity with a national remit.

How do you benefit from it?

It allows an external body to give an objective picture of areas where we are lacking - particularly with PR and long-term strategic planning.

Do you have wider aims for the partnership?

This is a relationship about skills exchange. Sweet & Maxwell looks at it as an opportunity that allows its staff to try jobs they wouldn't normally do. For instance, we publish a magazine for young people and it provided us with a guest editor for one issue.

Did you have any reservations?

I was concerned that we'd be patronised by a big company trying to be friendly to a small charity. In practice, however,the relationship has been very professional.


Why did you choose this partnership?

We wanted to respond to our staff's desire to get more involved with the community - a trend we've noticed elsewhere - and Clapa was a local charity in north London.

How do you benefit from it?

Employees have the opportunity to develop in ways not always available in corporate life. People commit more to a business if they can express themselves through a wider variety of activities.

Do you have wider aims for the partnership?

As a result of its success, we're looking to build more fundraising partnerships with other NGOs this year.

Did you have any reservations?

We didn't want to over-promise and under-deliver, but this hasn't happened.

We work with Clapa very closely to make sure we're providing the type of skills it requires as it develops and evolves.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus