Focus: Finance and Governance - The Numbers - International League for the Protection of Horses

Patrick McCurry

The ILPH works to protect and rehabilitate horses in the UK and worldwide, through welfare services and campaigning work

Total income: £6.2m for the year ending 31 December 2004, up from £5.8m in 2003.

Highest salary: One employee earned between £50,000 and £60,000.

Reserves policy: The charity aims to hold free reserves of £6.6m. Following the sale of a farm and a recovery in the charity's investments, at the end of the financial year free reserves had increased to £8.6m. The surplus reserves were being held towards the purchase of a new farm.

Fundraising costs: The charity raised £4.6m in voluntary income and its fundraising costs were £1.4m, giving it a fundraising ratio of 30p in the pound, about the same as the previous year.

How performance is communicated: The trustees' report is fairly dense and not very reader-friendly, but it is open about areas in which the charity has not succeeded, such as some of its trading activities.

Successful campaigning work is communicated, as is performance data and the charity's operational role in areas such as its horse welfare phone line and rehoming horses. The annual review communicates key performance data and plans for the future well. The trustees report and accounts are online at www.ilph.org.

The charity says: "Direct mail activity once again proved to be the cornerstone of direct fundraising income. A total of 100,000 'new' contacts, purchased through a variety of agencies, were included in mailings in order to grow the size of the active supporter base.

"The trading company performed below expectations, resulting in a loss of £63,000. Sales were generated from the farm shops and two mail order catalogues."

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