Focus: Finance and Governance - The Numbers - PDSA

Patrick McCurry

PDSA cares for the sick and injured pets of people in need by providing free veterinary services and promoting responsible pet ownership.

Total income: £51m for the year ending 31 December 2004, up from £47m in 2003.

Highest salary: One employee earned between £110,000 and £120,000.

Reserves policy: The charity aims to hold reserves of a year's spending. At the end of the financial year, it had reserves representing about seven months' spending.

Pension: The charity has a final-salary pension. Under the FRS17 accounting standard, it was in deficit by £14m at the end of the last financial year.

Fundraising costs: The charity raised £40.2m in voluntary income. Its fundraising cost was £5.4m, giving it a fundraising ratio of 13p in the pound - about the same as the previous year.

How performance is communicated: The trustees' report contains useful statistics to illustrate the scale of the charity's activity compared with the previous year, and information on future strategy - but the report is rather dense.

The annual review is glossier but, although it contains performance information, is more of a marketing tool. The website, www.pdsa.org.uk, is primarily aimed at service users, but the annual review can be downloaded.

The charity says: "Legacies were at a record level of £28.4m and have been high for some years, but we recognise that this situation cannot be taken for granted and will ensure that legacy marketing programmes are maintained in order to maximise this critical resource.

"Our raffle is one of the largest in the UK. It is a vital source of new supporters and underpins our direct marketing activities - in particular, committed giving, which represents the best source of future legacy pledges."

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