Focus: Finance and Governance - The Numbers - World Land Trust

Patrick McCurry

The World Land Trust is an international wildlife charity that conserves rainforest.

Total income: £639,000 for the year ending 31 December 2005, up from £452,000 in 2004.

Highest salary: No employee was paid more than £60,000.

Reserves policy: The charity aims to hold general fund reserves equivalent to about six months' operating spending. The target reserve is about £60,000, but general fund reserves at year end were £124,000.

Fundraising costs: The charity spent £92,000 on fundraising and voluntary income was £625,000, giving it a fundraising ratio of 15p in the pound.

The previous year the ratio was 17p in the pound.

How performance is communicated There is a useful 'frequently asked questions' section on the website, which gives information about how the charity works, its strategy and where donations are spent. The website,, also has a 'track record' section in which achievements are listed. The trustees' report and accounts are fairly standard, but include a useful summary of future strategic plans. There is also an annual review, which gives a glossier presentation of the charity's work. The trustees' report and annual review will be put on the website shortly.

The charity says: "2005 was one of the most successful years ever for our fundraising. In particular, corporate interest generated a significant increase in income. The other main source of funds was directly through the internet. Much of our fundraising effort has been directed at using the internet. Our fundraising has also benefited from the presence of interns, who often provide fresh approaches. We intend to continue our growth, while keeping administrative and fundraising overheads to a minimum."

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